After launching several major commercial studios in Manhattan, I transferred my skill-set to digital content and experiential marketing production. Having executed various media campaigns worldwide over the last decade, I've established myself as a New York-based integrated producer.
With seasoned experience at every level, I now executive produce campaigns enabling me to keep clients informed and manage their expectations while controlling every aspect of production. Experiential events with digital parallels allow for the broadcasting of branded content into the hands of a wider market. This type of activation creates and engages social communities which experience a brand and the message both in person and digitally.
For the last 10 years, I have been working within world-class agencies, such as 72 and Sunny, W+K, BBDO, and Mother as an executive producer. This experience has given me opportunities to manage productions for accounts looking to challenge traditional advertising practices. Producing these events while simultaneously managing the content coverage requires an EP who understands all aspects and mediums of the production.
Specialties: live broadcast, project feasibility and estimates, location acquisition and management, production design and coordination, crew sourcing, art buying, studio consultation, contract negotiation....and pulling off the craziest stunts imaginable for experiential events.